About us​

Vittrup Consulting is a new company but found on experiences gained over a professional career since 1985, That is 35 years of experience in various engineering and or leadership functions. I decided to start the chapter as it always was my dream to try it out and I like the idea of sharing experiences. I have a good feeling that my repertoire of experience is broad and global, and rooted in Market, Technology and Organization topics. Beside that I feel well trained in both practical and theoretical sense.

In my career I have varied between being in a small and big organization, I mention this as there is significant differences. The main difference is smaller organizations often have more function in each function whereas bigger function often has more clear distribution of roles and responsibilities. For sure you cannot say that the bigger is always the smarter or vice versa, it depends on how competent team and individual there is presents. Anyway, I tried them both and understand the pro and cons.

The need for reinventing a company is changing, there is big evidence for that. In the past the need 75 years, then 15 years and now research conclude a reinvention is required even 3 years. That means for sure that you need to be prepared to reinvent few times in your career, in the past was not like that the business model, products, channel to sell in etc. would work and be efficient in all your career. On top of that it is evident that you have to change or reinvent before the product start declining, If the product is already in declining mode, it Is even more difficult, as the available budget will be less, the mood is more to the negative side. The slogan that says: If it ain´t broke, do not fix it! Is a proverb from the past and has not the same value anymore. The challenge is often that the human mind is not prepared to give up what is working well, for many years.

Developing a market, an organization or a product has many similarities in between, and many similarities from the world of sport. First of all you need to keep practicing like athletes do, and in many instances the Relay race is good to see as an interesting sport, when the first runner need to pass on the token, the second one need to be ready, even to the extend he/she runs together with the first the last 1-200 meter to be 100% ready and not lose any split seconds. And I think we have all seen and enjoyed the Ferrari team working together and sorting out the pit stop in few seconds, but some time the team also screw it up….​

I have been so fortunate to have my experience in small and big organizations as I mentioned earlier, however I have also been lucky to have travelled a lot in many regions of the worlds. The regions that I visited most frequently has been India, china, Turkey, and Italy. Teams has been setup and developed over a 20-year period.

My style is being direct – called a spade a spade if you can say so. My nature is to be curious and full of courage when the opportunity is there - following it through and overseeing the situation with great care and taking the necessary initiatives and actions to implement.

Press contact us if you like to explore how we can help you in your case.​

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Vittrup Consulting

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​Mellemvangen 49

2700 Brønshøj